Charlie Sloth
Contact
Andrew Viitalahde-Pountain
Born and raised in Camden London, 28 year old Charlie began his career as an MC with a radio show on the leading London pirate station, Raw FM before starting to write, produce and record his own records. In 2007 he started capturing his life as an independent British Rap artist on film with his online weekly show 'Being Charlie Sloth.' Combining reportage, guest stars, comedy skits and hidden camera pranks, the show was picked up by World Star Hip Hop and has gone on to become the most viewed weekly online Hip Hop show in the world averaging over 1 million views a week. It has also helped Charlie cement a career in TV Broadcasting presenting shows for Channel 4 and MTV Base.
In 2010 Sloth joined the BBC 1XTRA line up with the Friday Hip hop M1X and their Saturday morning show before landing his current prime drive time weekday slot on the station. A few years later (in 2013) he took over Radio 1's legendary Saturday night Hip Hop show from Tim Westwood, positioning him as the new premier tastemaker for hip hop in the UK. Immediately making his mark on the show - which soon became the most listened to radio show on BBC Radio 1Xtra - Sloth imported his seminal 'Fire in the Booth' slot which showcases freestyles from the finest MCs from both sides of the pond.
January 2019 became a pivotal moment in Charlies career, he left BBC radio 1 and 1Xtra and joined Apple Music Beats 1 radio. Since joining Apple radio Charlie has a worldwide platform, he brings some of the biggest and best Hip Hop, Rap & unknown artists from around the world to perform on his “Fire in The Booth” platform (FITB). FITB has 10’s of millions of views on YouTube which has since become the biggest viewing platform globally for artists to freestyle their lyrics.
Charlie has also acquired his own brand of vodka – AU Vodka, which has become THE fastest selling premium vodka in the UK. The AU team occasionally follow Charlie to events promoting the AU brand and giveaways.
